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Cover image for Thangam Aval Mill had built
Thangam Aval Mill had built a strong B2B reputation but was experiencing growth stagnation. Through deep user research we identified a significant and largely untapped B2C opportunity the business had never fully explored. Using the full design thinking framework — empathy mapping, journey mapping, buyer utility analysis, prototyping, and live customer testing — we redesigned the entire customer experience from entry to purchase. The real problem was not the product. It was the experience surrounding it. Narrow pathways, no price boards, confusing navigation, a single hidden QR code, and zero brand identity were silently pushing walk-in customers away. After prototyping and testing with real customers we achieved 70% customer adoption of the redesigned journey, reduced purchase time by 33%, drove 60% combo product uptake, and eliminated all navigation complaints post-redesign. A complete growth strategy roadmap and strategic cascade was delivered for sustainable B2C expansion.
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Cover image for Ember
Ember
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Cover image for Revolutionize Walmart Operations with AI-Driven Order Fulfil...
AI-Powered Order Fulfillment — Conversational AI for Walmart Operations About: Walmart's fulfillment teams were navigating 200+ fragmented modules to complete a single order. Manual coordination, cognitive overload, and training costs running $774–$1,047 per associate were quietly burning $5M+ in operational friction every year. The system wasn't broken it was just never designed for the decisions people were actually making. What I did: I was the sole designer on a 15-person cross-functional team, leading end-to-end design of a conversational AI assistant that unified order management, automated repetitive decision-making, and introduced explainable AI reasoning with built-in safety guardrails. I defined the conversational strategy, interaction model, and ethical guardrails then prototype and validated it live across 5+ store environments with 16 user sessions. Post-launch: The results were structural: workflows accelerated 60%, 300+ daily support sessions eliminated, 24,000 clicks reduced per session, task time dropped to under 3 minutes. $5M+ in operational savings unlocked. Launched, awarded, and still running.
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