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AI-Powered Order Fulfillment — Conversational AI for Walmart Operations
About: Walmart's fulfillment teams were navigating 200+ fragmented modules to complete a single order. Manual coordination, cognitive overload, and training costs running $774–$1,047 per associate were quietly burning $5M+ in operational friction every year. The system wasn't broken it was just never designed for the decisions people were actually making.
What I did: I was the sole designer on a 15-person cross-functional team, leading end-to-end design of a conversational AI assistant that unified order management, automated repetitive decision-making, and introduced explainable AI reasoning with built-in safety guardrails. I defined the conversational strategy, interaction model, and ethical guardrails then prototype and validated it live across 5+ store environments with 16 user sessions.
Post-launch: The results were structural: workflows accelerated 60%, 300+ daily support sessions eliminated, 24,000 clicks reduced per session, task time dropped to under 3 minutes. $5M+ in operational savings unlocked. Launched, awarded, and still running.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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For UNUS, we designed a landing page concept built around clean structure and premium visual storytelling.
The core of the experience is a set of 3D animated cards and icons, designed to communicate value instantly — with depth, clarity, and a strong product feel.
Instead of overloading the page with text, we used motion and hierarchy to guide attention naturally: sharp sections, controlled spacing, and visuals that actually support the message.
Built to feel modern, confident, and conversion-ready.
Created via our design subscription.
FANCY is currently available for new projects.
Visual research is my favorite phase of a new project.
I fill a Figma board with a ton of references without following any strict logic, letting instinct guide me.
Once I have this, I start writing all over it: ideas, details I like, testing connections, grouping styles, sampling colors, etc. This is where the first concrete ideas start to take shape.
Maybe I should be more organized, but it’s like I need this initial chaos. At least in this phase, no rules.
Order always comes later.
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