Freelancers

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Heed Collective

Building cultures through Brand Systems

$50k+: Earned

14x: Hired

5.0: Rating

640: Followers

Top

Building cultures through Brand Systems

Cover image for spaceOs - Proptech Saas

spaceOs - Proptech Saas

5

104

Cover image for Discover COCO: Minimalist Packaging with Intentional Design

What if minimalism isn’t less — but more intentional? This is COCO — a finished packaging system built on restraint. Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements. But the key shift is here: → material becomes the design. → The aluminum isn’t just a container it defines the color, the light, the presence. A few intentional decisions: 1. Removing everything that didn’t carry meaning 2. letting hierarchy guide instead of decorate 3. treating material as the primary visual layer For me, minimalism is not less design — it’s more attention to every detail.

43

115

10.6K

Cover image for Curious: What’s missing in most

Curious: What’s missing in most brand systems, in your opinion? For me, the brand guidelines system we develop at Heed Collective (https://www.instagram.com/heedcollective_/) must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth. Building structures that guide how a brand behaves, adapts, and scales across every touchpoint. What makes it work: — decision-making logic, not just rules — flexible systems, not static files — consistency with room to evolve We don’t launch brands — we build culture for humans, ethically. And one thing we always add: → Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.

1

37

125

10.7K

Cover image for It all starts with strategy

It all starts with strategy — and grows into a visual system. Our work for Specialty Coffee Cosmetics COCO began with clarity: defining positioning, tone, and the deeper narrative behind the brand. From there, the visual language emerged — not as decoration, but as a natural extension of meaning. Brand is not what you design first. It’s what you understand first. Then you build.

8

47

9K

Operating Systems(1)

proBuenos Aires, Argentina

Brand & Motion design for tech startups

$50k+: Earned

22x: Hired

5.0: Rating

612: Followers

Brand & Motion design for tech startups

Fleur: Luxury Digital Brand Identity Development

9

71

Cover image for Motion Design & Iconography for Biid

Motion Design & Iconography for Biid

6

100

Cover image for Railway Wallet DeFi App - Onboarding & Animations

Railway Wallet DeFi App - Onboarding & Animations

6

83

Cover image for Visual Identity & Art Direction for Music Release

Visual Identity & Art Direction for Music Release

11

127

Operating Systems(1)

proDnipro, 49000

UX/UI Designer Where Great UX Meets Stunning UI

$25k+: Earned

10x: Hired

4.9: Rating

259: Followers

Expert

UX/UI Designer Where Great UX Meets Stunning UI

Cover image for Leadhunt Website Redesign for Premium Tech Aesthetic

Leadhunt Website Redesign for Premium Tech Aesthetic

2

40

Cover image for AXIS Studio Strategic Website Redesign

AXIS Studio Strategic Website Redesign

1

58

Cover image for REVVDA Redesign: Dual-Theme B2B Platform

REVVDA

REVVDA Redesign: Dual-Theme B2B Platform REVVDA is an innovative AI platform focusing on agentic commerce, brand discoverability, and customer journey monitoring. They needed a complete digital transformation that reflected their advanced capabilities, translated seamlessly between English and French, and handled a unique, data-dense interface structure. As the lead design engineer on this project, I managed the end-to-end workflow: bridging the gap between high-fidelity UI/UX component design and custom WordPress implementation. Preview Link: https://reevda.yoorock.de/en/

10

1.1K

Cover image for Eggplant Sexual Health App Design

Eggplant Sexual Health App Design

2

52

Operating Systems(1)

proDhaka, Bangladesh

Award-Winning UI & Framer Designer for Stunning Websites

$50k+: Earned

27x: Hired

5.0: Rating

78: Followers

expert

Club

Award-Winning UI & Framer Designer for Stunning Websites

Cover image for Hovr - Parking Finder App

Hovr - Parking Finder App

3

36

Cover image for Stryde - Ecommerce Website

Stryde - Ecommerce Website

1

162

Cover image for Consultancy Website Design

Consultancy Website Design

3

329

Cover image for Brim - Fintech SAAS Website

Brim - Fintech SAAS Website

1

356

Operating Systems(1)

proMelbourne VIC, Australia

Web & Brand Designer | Webflow, Framer, Shopify, WordPress

$1k+: Earned

5x: Hired

5.0: Rating

33: Followers

Web & Brand Designer | Webflow, Framer, Shopify, WordPress

Cover image for WordPress website design and development

WordPress website design and development

2

19

1

20

Cover image for DADU Website Design for AG Construction

DADU Website Design for AG Construction

1

3

25

Cover image for Shopify E-Commerce Store Design & Development

Shopify E-Commerce Store Design & Development

1

32

Operating Systems(1)

SUBHAN DESIGNS • Identity & Packaging

proLahore, Pakistan

Identity & Packaging Systems Beyond Category Conventions

$1k+: Earned

5.0: Rating

35: Followers

expert

Identity & Packaging Systems Beyond Category Conventions

Cover image for Building the identity system for

Building the identity system for Tendam 🤝. Work in progress! Tendam is a workforce management company that goes beyond recruitment, supporting operations long after workers arrive. The identity connects two worlds: companies and workers. As they come together, a spark forms at the centre, representing the opportunities that connection unlocks. What do you think of the concept?

1

84

Cover image for TGF — Identity & Collaterals | Talent | Hiring | Global

TGF — Identity & Collaterals | Talent | Hiring | Global

1

1

24

Cover image for “We started with just a

“We started with just a name and some vague ideas. They left us with a brand.” That’s how our client described their experience working with us on The Growth Fit. There was no existing identity to refine. Our job was to take an early-stage idea, understand what the brand needed to stand for, and turn it into a visual system with enough clarity and character to grow with the business. That meant exploring, challenging our own decisions, and going back to the drawing board when something wasn’t landing well. The result was a system built around one central idea: the right fit, carried consistently through the identity, motion and brand touchpoints. The complete project is live. If you’d like to see how the idea developed into the full identity system, you can explore the case study here: The Growth Fit (https://www.behance.net/gallery/254221567/TGF-Identity-Collaterals-Talent-Hiring-Global)

9

30

1.2K

Cover image for Introducing The Growth Fit | Part 01 🧩 A talent studio conn...

Introducing The Growth Fit | Part 01 🧩 A talent studio connecting ambitious companies with growth operators from overlooked markets. We built The Growth Fit’s identity system, collaterals and digital experience around the idea of the “Missing Piece.” Turning connection and growth into a visual language that reflects what TGF does at its core: bringing the right talent and the right opportunity together. This was such a fun system to build and explore, especially seeing one simple idea come to life across so many touchpoints. Excited to finally share it! Check out the full project here: https://www.behance.net/gallery/254221567/TGF-Identity-Collaterals-Talent-Hiring-Global Would love to hear what you think 👀

4

8

526

Operating Systems(1)

proİstanbul, Turkey

Brand & Packaging Designer for Consumer Brands

$1k+: Earned

3x: Hired

5.0: Rating

21: Followers

Brand & Packaging Designer for Consumer Brands

VietOrigin — Brand Guidelines & Visual Identity

0

16

Cover image for Beauty Sleep Branding & Packaging

Beauty Sleep Branding & Packaging

0

17

Cover image for Vity Skincare — Branding & Product Packaging Design

Vity Skincare — Branding & Product Packaging Design

0

18

KAIHŌ Matcha Tea — Brand Identity & Packaging Design

0

26

Operating Systems(1)

proCaxias do Sul - Galópolis, Brazil

Logo Design & Brand Identity

5.0: Rating

23: Followers

Logo Design & Brand Identity

CORA Loyalty | Brand Design

2

10

Gryd | Brand Design

3

14

Heartwings | Brand Design

2

16

Cover image for Caxias do Sul Book Fair

Caxias do Sul Book Fair

2

22

Operating Systems(1)