Role: Web Designer (UI/UX, visual direction) Scope: Homepage, 40+ page templates: Services, Industries, Investors, Insights, About, Careers, Savings calculator Live site: https://512financial.com/

Challenge 512Financial had grown from a finance firm into a single partner for finance, accounting, people operations and executive search. Part of that growth came through two acquisitions, including the executive search practice formerly known as HireBetter. The website had to explain six service lines without overwhelming visitors. It also had to speak to two different audiences at once: founders looking for help, and the investors who refer them. And it had to feel credible to a board-level audience without looking like every other finance firm.

Solution I built the site around the visitor’s growth stage rather than only the service menu. Founders rarely know which service they need, but they always know where they are. The homepage groups the work into Foundation, Build and Scale, so visitors find their stage first and then see the right services. The page reads as one argument from top to bottom: the promise, six service lines, proof in numbers, support by stage, a savings calculator, a dedicated path for investors, and case-study outcomes.

Outcome The site is live at 512financial.com and presents all six service lines as one integrated firm, with clear paths for both founders and investors. The modular system lets the team launch new service and industry pages and publish insights without designing each one from scratch. It also keeps every page true to the brand as the firm continues to grow.