I led UX strategy and platform evolution for Búsqueda — Uruguay's most influential weekly publication, setting the country's political and economic agenda for over four decades.
This was a strategic engagement spanning editorial and business areas. Rather than a single redesign,...
I designed a mobile application for a publicly traded US holding company, giving executives and operational teams access to internal workflows and strategic decision-support tools on the go.
The core challenge was translating dense, multi-business-unit operational data into...
For nearly a decade, I led UX consulting for ANII — Uruguay's National Agency for Research and Innovation, the public body managing innovation funding and research grants nationwide.
The challenge was unifying a fragmented digital ecosystem serving researchers, entrepreneurs,...
I led the digital transformation of Brecha, one of Uruguay's most respected independent weekly newspapers — founded in 1985 and a central voice in Latin American political and cultural journalism.
The challenge was bringing a print-rooted editorial institution into a modern,...
I created the visual identity and digital platform for Monitor Cannabis Uruguay — the official observatory tracking the social, health, and policy impacts of Uruguay's cannabis regulation, the first national legal market in the world.