Creating a Trusted Brand for Monitor Cannabis Uruguay's PlatformCreating a Trusted Brand for Monitor Cannabis Uruguay's Platform
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Diego Cataldo
• Jun 1
I created the visual identity and digital platform for Monitor Cannabis Uruguay — the official observatory tracking the social, health, and policy impacts of Uruguay's cannabis regulation, the first national legal market in the world.
The project required building a credible, accessible identity from scratch for an institution serving researchers, policymakers, journalists, and the public — audiences that demand both scientific rigor and clarity.
I designed the full brand identity from concept to visual system, then built the digital platform to publish research, data, and policy analysis. I defined the information architecture to make dense academic content navigable for diverse audiences, creating a knowledge-exchange space connecting researchers, government, and civil society.
The result positioned the observatory as a trusted reference point in a globally significant policy experiment.
Brand DesignWordPress DevelopmentWeb DesignFigmaWordPress
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