Transforming Búsqueda's UX Strategy for Digital Evolution

Transforming Búsqueda's UX Strategy for Digital EvolutionTransforming Búsqueda's UX Strategy for Digital Evolution

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Diego Cataldo

• Jun 1

I led UX strategy and platform evolution for Búsqueda — Uruguay's most influential weekly publication, setting the country's political and economic agenda for over four decades.

This was a strategic engagement spanning editorial and business areas. Rather than a single redesign, the work focused on product discovery and defining a coherent UX strategy across multiple digital touchpoints — aligning the newsroom, the business side, and the reader experience around a shared direction.

I applied a human-centered, systems-oriented approach to platform evolution, working closely with leadership on digital transformation initiatives. The challenge was modernizing the digital experience while preserving the editorial authority and reader trust the publication has built over forty years.

The result helped position Búsqueda's digital presence to match the influence of its journalism.

Completed work

UX Design Design Engineering Product Design Figma

Dennis

pro

• May 29

new case study for my work on Keeta's motion design series 🧳 added a special touch to this one 😉

Adobe After Effects Figma 2D Animation

Miguel Vega

• May 29

Clean work man! Bigups

Emmanuel Bliss

• May 29

This is a Doctor portfolio website It's not just about scheduling appointments it's about building trust. Patients are eager to learn about who you are, your thought processes, and whether they can feel at ease with you. Unfortunately, these are aspects that social media can't fully deliver. The best portfolio websites don’t need loud animations or disturbing color combinations. The best portfolios look; simple, well-structured, clean & easy to understand Because good section placement, proper structure, and clarity…are what really matter. I’m Emmanuel Bliss, a Product Designer & AI-Assisted Developer helping brands design and build apps/websites that people actually understand and enjoy using. Don’t let bad UX ruin your product.