Deepa Mohan
Startup & SME Marketing Strategist | GTM, Brand Positioning
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Competitor Analysis Framework for Startup GTM Strategy
I created a competitor intelligence framework for an MVP-stage edtech app to help define its market position, sharpen its go-to-market direction, and identify where the product could stand apart in a crowded student-tech...
This is my framework for competitor analysis for any brand, startup, or product before I build a marketing strategy.
For The Campus App, this framework became the strategic foundation for positioning, GTM direction, and a 0-budget growth approach. Before building the strategy, I...
Project Name: Carah
Live Links
Mobile app prototype:
https://aloha-pasta-27048890.figma.site/
Community Link:
Project Overview
Carah is a care coordination app designed to make daily care tasks, live progress tracking, and...
Project Name: Circlo
Live Links
Marketing landing page and app prototype :
I think startups sometimes treat community like decoration.
Like something you add after the “serious” things are done.
Product first.
Website first.
Content first.
Launch first.
Maybe community later, when there are enough people to gather.
I used to think like that, too.
Community...
