Deborah Afolarin
Where business analysis meets design — data, strategy
Ready for work
Deborah is ready for their next project!
Travel & Adventure Landing Page — UI/UX Design
A clean, nature-inspired landing page designed for an adventure travel/tour brand ("GoTravel"). The layout opens with a bold hero section pairing an outdoor lifestyle photo with a warm, inviting headline and clear call-to-action ("Explore Now"). Below, a horizontally scrollable "Choice of Destinations" gallery showcases curated locations, followed by a testimonials section for social proof and a soft, rounded CTA card driving newsletter signups. The design uses a warm neutral palette with orange accents, generous white space, and organic curved section dividers to give the page a relaxed, adventurous feel while keeping the UX simple and conversion-focused. Fully designed in Figma and adaptable into a responsive WordPress build.
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A rapidly growing healthcare provider was experiencing a 28% appointment no-show rate, fragmented booking and follow-up processes, limited real-time scheduling visibility, heavy administrative workloads, and insufficient analytics for capacity planning. I analyzed existing scheduling and care-coordination workflows, identified process gaps, mapped key stakeholders, and gathered business, functional, non-functional, data, security, compliance, and EMR integration requirements. I also developed process maps, user stories, acceptance criteria, business rules, and requirements documentation, while using Power BI to analyze appointment data. Based on the findings, I recommended a centralized scheduling platform featuring self-service booking, automated reminders, telehealth access, operational dashboards, and no-show risk indicators. The project delivered implementation-ready documentation and data-driven recommendations designed to reduce missed appointments, improve clinic utilization, streamline administrative processes, strengthen patient engagement, and support scalable growth.
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The online retail store is facing reduced customer engagement and conversion rates despite launching several new online marketing campaigns. This project is done to conduct a detailed analysis and identify areas for improvement in their marketing strategies. The objective is to demonstrate Power BI, SQL, and Python skills required for Data Analyst roles, including data exploration, cleaning, sentiment analysis, business analysis, and reporting.
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UrbanHaul is a rapidly scaling last-mile delivery platform
operating across major urban markets and multiple delivery categories.
As growth accelerated, leadership lacked a centralized, data-driven view
of rider performance, operational efficiency, and service quality.
This project delivers a two-dashboard analytics solution built in Power BI:
Executive / Operations Overview Dashboard for strategic decision-making
Rider Performance Dashboard for operational management
Together, these dashboards transform raw delivery data into actionable insights that support performance optimization, cost control, service consistency, and sustainable growth.
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