UrbanHaul is a rapidly scaling

UrbanHaul is a rapidly scaling last-mile delivery platform operating across major urban markets and multiple delivery categories. As growth accelerated, leadership lacked a centralized, data-driven view of rider performance, operational efficiency, and service quality.

This project delivers a two-dashboard analytics solution built in Power BI:

Executive / Operations Overview Dashboard for strategic decision-making

Rider Performance Dashboard for operational management

Together, these dashboards transform raw delivery data into actionable insights that support performance optimization, cost control, service consistency, and sustainable growth.