Daniel Johnson

Meet Daniel

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Growth, GTM and product marketing leader, 10+ years in B2B SaaS, AI, fintech and HealthTech. Fractional CMO via We Scale Startups; recently interim Head of Marketing, EMEA at XE and Growth Director at Ladder.io. Positioning, demand gen, paid, SEO, lifecycle. Portfolio: £18M+ client revenue influenced, £6M+ media managed, CAC -35%, churn -21%.