max
Daniel G Bright
Brand and web design for startup at inflection points
You copied the competitor's design because it was working for them.
Now you look like a weaker version of someone else. Their design worked because it was theirs.
This project has been one of the most meaningful one at the studio lately
Most apps make you tap "quit"
Tithe makes you slide
We weighted the gesture like a signature because breaking a session moves real money out of your checking account.
Quitting should cost something
AI can help create a brand but keeping one is a different job.
Generation got cheap. a palette, imagery, a whole system. thousands of brands are about to launch looking great and then drift into looking like each other
The valuable work moved downstream with consistency over...
still building a brand in a language i can't read. the vibes are holding.