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Daniel G Bright
Brand and web design for startup at inflection points
I grew up around money without having it.
I learned early what looking like you belong does to how people treat you.
I drew paintings in every class I ever sat in instead of listening, a face is a few marks that settle what people believe about a person. I was drawing the...
Every element in your identity either traces to a decision about your company or it traces to a mood board. The question stays open until you need a surface that was never scoped.
Then it gets built by copying the closest thing that already exists, and every step in that chain...
A few vector assets from a new brand I’m working on.
These smaller elements give an identity room to play and they can carry a whole composition or add a little character around the edges.
Still in progress, but wanted to share this part before the full reveal.
A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with...
