Four Overlooked Jobs to Document Before a Website RedesignFour Overlooked Jobs to Document Before a Website Redesign
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Daniel G's avatar
BrightStudios® logo
Daniel G Bright
max
• 18h
Your old site had 4 jobs nobody wrote down.
A redesign gets scoped by what the old site shows. The work it did quietly is what breaks at launch: the tracking tag, where each form sends its message, who owns the font licences, what the legal pages say.
This week's issue of The BRIGHT Method is the launch-day story and the list I'd write before any redesign.
Read it and subscribe on LinkedIn or Substack:
LinkedIn: https://www.linkedin.com/pulse/your-old-site-had-4-jobs-nobody-wrote-down-daniel-bright-8qfpc/
Substack: https://thebrightmethod.substack.com/p/your-old-site-had-4-jobs-nobody-wrote

linkedin.com

Your old site had 4 jobs nobody wrote down

The day a client’s new website went live, its contact form inquiries were still arriving in my inbox. So were the email signups.

Pam's avatar
Pam Salon
• 17h
Excellent point. A website redesign should go beyond the visual experience. Preserving the underlying functionality is just as important, particularly analytics tracking, form integrations, lead routing, and technical SEO elements such as redirects and metadata.
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