A two-week brand sprint for Charles & Charlotte & Consulting, or C&C&C for short.
This one was really fun. The challenge was figuring out how the brand could evolve from Charles & Charlotte’s already unique design language into something new for their venture into consulting.
One of my first solo projects for an AI startup, around two years ago.
I worked directly with BRYO’s two founders, taking the brand from early strategy through to a complete visual system and the touchpoints they needed to start putting it into the world.
I’ve been thinking a lot lately about the balance between control and chaos. Knowing when to hold back, when to push things, and how to make something memorable without losing cohesion.