Caffeine & Cranks — Brand Identity & Creative Direction
A complete visual identity concept created for Caffeine & Cranks (C&C), a cycling-inspired brand that combines the energy of coffee culture with the performance and lifestyle of cycling.
KYN, Known Your Name: Brand Direction & Digital Foundation
KYN, short for Known Your Name, was approached as a connected brand system built around recognition, clarity, and a more personal relationship with its audience.
The visual direction starts with typography and tone,...
Worked on the visual direction for Four Percent, creating a bold and modern identity inspired by American innovation. The project included the logo system, typography, graphic elements, apparel applications, and overall art direction.