Toospirited — Brand Art Direction & Visual Identity

A visual direction developed for Toospirited, shaped around a clear, expressive, and contemporary brand presence.

The identity explores how typography, composition, and visual rhythm can create a distinct point of view without losing clarity. Structured layouts and refined type treatments give the system a confident feel, while the overall direction stays flexible enough to work across digital assets, campaign visuals, and future brand applications.

I developed the art direction through typographic exploration and key brand compositions, creating a foundation that feels recognizable, adaptable, and intentional.

Role: Art Direction · Graphic Design · Brand Identity · Visual Direction Tools: Adobe Photoshop · Adobe Illustrator