Daiana Mara Meligrana

Dark chocolate with a pinch of sea salt, born where the land meets the sea. Brand book, 2026.

Creative Direction · Brand Identity · Packaging · Campaign

AI-generated imagery · Brand book, 2026

COAST. Dark chocolate with a pinch of sea salt, born where the land meets the sea. Campaign, 2026.

OMconcept was a yoga, breathwork and wellness experiences project, active from 2018 to 2021. These guidelines document the brand as it was: branding, content creation, strategy and curation of wellness experiences.

A concept launch campaign for PERA, an invented fragrance built around a single fruit. The perfume is never shown at first: it hides behind blurred glass, behind curtains of peel, inside the shape left in the fruit’s flesh. Day by day, the pear opens up through a bite, an...