Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?

I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.

My roles: Brand Designer, Graphic Designer, Motion Designer. Tools: Adobe Illustrator, Adobe After Effects, Figma.

Full case study: https://contra.com/p/XvP3ccE3-pulsix-sportswear-brand-identity-and-motion-design

Where would you try the X first: on the cap or in motion?

I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?

Explaining "unlimited development" in 30 seconds is harder than it sounds.

That was the brief from figue.ai: a subscription where startups get a dev team without hiring one. Great product, but abstract. So I skipped the buzzwords and showed what it actually feels like: you ask, it gets built, you ask again.

Every interface in the video is rebuilt from scratch, so the product feels real instead of mocked up.

Really enjoyed this one! If you're launching something that's hard to explain, that's exactly the kind of project I love.

TOP!!