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Daiana Mara Meligrana
Creative Director · Designer
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Dark chocolate with a pinch of sea salt, born where the land meets the sea. Brand book, 2026.
Creative Direction · Brand Identity · Packaging · Campaign
AI-generated imagery · Brand book, 2026
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COAST. Dark chocolate with a pinch of sea salt, born where the land meets the sea. Campaign, 2026.
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OMconcept was a yoga, breathwork and wellness experiences project, active from 2018 to 2021. These guidelines document the brand as it was: branding, content creation, strategy and curation of wellness experiences.
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A concept launch campaign for PERA, an invented fragrance built around a single fruit. The perfume is never shown at first: it hides behind blurred glass, behind curtains of peel, inside the shape left in the fruit’s flesh. Day by day, the pear opens up through a bite, an imprint and a splash of juice, while the bottle slowly comes into focus. The series ends with a quiet sculptural reveal: the pear, the stone and the bottle stacked in balance, finally sharp. A launch about anticipation, texture and the moment a scent becomes an object.
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