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North Avenue — Building a Premium Identity from the Ground Up.
North Avenue is a premium doors & furniture brand focused on craftsmanship, quality, and sophisticated design.
For this project, I developed the brand identity from scratch — starting with a premium logo and extending it into a complete brand guideline system.
The goal was to create a visual identity that feels timeless, refined, architectural, and premium, while staying flexible across different brand touchpoints.
Scope: Logo Design • Brand Identity • Visual System • Typography • Color Palette • Brand Guidelines
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.
Can't stop looking at this! 😍
Option B feels nothing but premium