Manish Kumar - Graphic Designer | Contra
Work by Manish Kumar
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Manish Kumar
Brand & Visual Designer
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New Delhi, India
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New Delhi, India
2
Natura Cashew — FMCG Packaging Design A packaging design project for an FMCG cashew brand, focused on creating a visual identity that feels premium, appetising, and shelf-ready. The objective was to transform a simple everyday product into a visually appealing retail experience through thoughtful packaging design, product presentation, typography, colour, and visual hierarchy. I focused on creating a design that communicates quality and freshness at first glance, while maintaining a clean and contemporary look that can work across different packaging formats. Scope: Packaging Design • Visual Identity • Art Direction • Typography • Product Presentation
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realme GT 8 Pro Aston Martin Edition — Key Visual Design A special edition that brings together realme’s performance-driven identity with the legendary design language of Aston Martin. For this project, I worked on the Key Visual Design for the realme GT 8 Pro Aston Martin Edition, creating a visual direction that communicates speed, precision, luxury, and high performance. The challenge was to build a premium visual world that could balance both brands while giving the special edition its own distinct identity. From the composition and art direction to typography, lighting, product presentation, and visual detailing, every element was crafted to create a bold and sophisticated campaign look. Scope: Key Visual Design • Art Direction • Visual Composition • Product Presentation • Campaign Design
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House of ITO — Crafting a Premium Brand with a Distinct Identity. House of ITO is a premium whisky brand built around sophistication, character, and refined craftsmanship. For this project, I developed the complete brand identity from the ground up, starting with a distinctive logo and extending it into a comprehensive brand guideline system. The visual direction was created to feel premium, sophisticated, timeless, and confident, balancing traditional whisky cues with a contemporary brand aesthetic. From the logo and typography to the colour palette and visual language, every element was designed to create a cohesive identity that could stand out across both digital and physical brand touchpoints. Scope: Logo Design • Brand Identity • Visual System • Typography • Colour Palette • Brand Guidelines
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North Avenue — Building a Premium Identity from the Ground Up. North Avenue is a premium doors & furniture brand focused on craftsmanship, quality, and sophisticated design. For this project, I developed the brand identity from scratch — starting with a premium logo and extending it into a complete brand guideline system. The goal was to create a visual identity that feels timeless, refined, architectural, and premium, while staying flexible across different brand touchpoints. Scope: Logo Design • Brand Identity • Visual System • Typography • Color Palette • Brand Guidelines
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