Natura Cashew — FMCG Packaging Design A packaging design project for an FMCG cashew brand, focuse...

Natura Cashew — FMCG Packaging Design A packaging design project for an FMCG cashew brand, focuse...Natura Cashew — FMCG Packaging Design A packaging design project for an FMCG cashew brand, focuse...

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Manish Kumar

• Aug 15

Natura Cashew — FMCG Packaging Design

A packaging design project for an FMCG cashew brand, focused on creating a visual identity that feels premium, appetising, and shelf-ready.

The objective was to transform a simple everyday product into a visually appealing retail experience through thoughtful packaging design, product presentation, typography, colour, and visual hierarchy.

I focused on creating a design that communicates quality and freshness at first glance, while maintaining a clean and contemporary look that can work across different packaging formats.

Scope: Packaging Design • Visual Identity • Art Direction • Typography • Product Presentation

Completed work

Graphic Design Adobe Illustrator Adobe Photoshop Figma Packaging Design

Roberto De Simone

• Oct 29

A little more about the inspiration behind Tindara.

I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.

For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.

For me, these references are what give the project its character and sense of place.

Check out the full project!

Brand Design Packaging Design coffeebrandidentity