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Collo | Sportswear Brand Identity & Logo Design
collo — Built for Motion
collo is a modern activewear and performance gear brand built at the intersection of high-energy motion, brutalist typography, and technical functionality. The visual identity centers on contrast—pairing ultra-dark, moody athletics with high-visibility Electric Lime accents (#E7FD86).
Project Overview & Scope
Brand Strategy & Tagline System: Developed the primary core brand messaging "MOVE IN YOUR ELEMENT. BUILT FOR MOTION."
Custom Logotype & Typography: Engineered a heavy geometric lowercase custom wordmark using the modern Aspekta typeface family for maximum impact across digital and physical touchpoints.
Color System: Established a high-contrast palette featuring Dark Charcoal (#262324), Electric Lime (#E7FD86), and Pure White (#FFFFFF) to ensure immediate visual recognition.
Packaging & Brand Collateral: Designed technical hangtags, custom apparel labels, drawstring bags, water bottles, and unboxing packaging boxes.
E-Commerce Landing Page UI: Created an asymmetric desktop e-commerce landing page featuring bold typographic hierarchies, irregular editorial alignments, hero product highlights, and a clean athletic interface.
Tools Used: Adobe Illustrator, Adobe Photoshop, Figma.
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