Collo | Sportswear Brand Identity & Logo Design collo — Built for Motion collo is a modern activewear and performance gear brand built at the intersection of high-energy motion, brutalist typography, and technical functionality. The visual identity centers on contrast—pairing ultra-dark, moody athletics with high-visibility Electric Lime accents (#E7FD86). Project Overview & Scope Brand Strategy & Tagline System: Developed the primary core brand messaging "MOVE IN YOUR ELEMENT. BUILT FOR MOTION." Custom Logotype & Typography: Engineered a heavy geometric lowercase custom wordmark using the modern Aspekta typeface family for maximum impact across digital and physical touchpoints. Color System: Established a high-contrast palette featuring Dark Charcoal (#262324), Electric Lime (#E7FD86), and Pure White (#FFFFFF) to ensure immediate visual recognition. Packaging & Brand Collateral: Designed technical hangtags, custom apparel labels, drawstring bags, water bottles, and unboxing packaging boxes. E-Commerce Landing Page UI: Created an asymmetric desktop e-commerce landing page featuring bold typographic hierarchies, irregular editorial alignments, hero product highlights, and a clean athletic interface. Tools Used: Adobe Illustrator, Adobe Photoshop, Figma.

Mahbubul Alam Saif

BRANDING LOGO & MARKETING DESIGN SPECIALIST