Capture Life Stylishly: Ray-Ban Meta Wayfarer Campaign BriefCapture Life Stylishly: Ray-Ban Meta Wayfarer Campaign Brief
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
rasid's avatar
rasid Arari
• Feb 7
RAY-BAN META WAYFARER - CAMPAIGN BRIEF
WHY THIS BRAND?
Ray-Ban Meta isn't just smart glasses, it's the first pair that actually looks good. It's for people who want to capture life without looking like they're trying too hard. THE STORY: "LIVE YOUR MOMENT"
The idea: Stop missing moments because you're too busy filming them. With Ray-Ban Meta, you're present AND recording. THE LOOK
Camera work: Dynamic movement everywhere tracking shots, POV angles, constant motion. Feels like you're there.
Lighting: Golden hour magic + urban neon nights. Natural, not studio-perfect.
Visual hooks:
First-person POV (you ARE the wearer)
Reflections in the lenses
Tap gestures, voice commands
People looking directly at camera
Colors: Warm golds, cool blues, pops of neon.
Completed work
Photography Direction Creative DirectionFilmmakingCapCutaifilmsmorphicchallengeMorphicraybanmeta
Ruals's avatar
Ruals Syarif
• Feb 7
Man! This is impressive. The product USP is truly delivered within the sequence. 'What you see is what you record in your memory" excellent!
rasid's avatar
rasid Arari
• Feb 7
Thanks man... ❤🙏
Antoine's avatar
Antoine Malvezin
• Feb 7
💯 🔥
rasid's avatar
rasid Arari
• Feb 7
❤🙏
Andrei's avatar
Andrei C
• Feb 7
That's great! I am wondering, which AI models on morphic did you use?
rasid's avatar
rasid Arari
• Feb 7
Thanks man. I'm using all model inside morphic, sometimes using co-pilot sometimes manual generating via canvas.
Salvador's avatar
Salvador Zepeda
pro
• Feb 7
Definitely a video I would see on TV!
rasid's avatar
rasid Arari
• Feb 7
Thanks man
Anuj's avatar
Anuj Umesh
• Feb 10
so good
rasid's avatar
rasid Arari
• Feb 10
Thanks man
Anupam's avatar
Bombay Locale logo
Anupam Sidhant
• Feb 10
Beautifully realized - hyper-realism, very tactical, captures the spirit of the product - almost shows the product better than it is. Loved it.
rasid's avatar
rasid Arari
• Feb 10
thanks man
Faiz's avatar
Morphic logo
Faiz Ahmed Mulla
• Feb 10
This looks awesome! Could you also share the links to where you posted it on social? It’d be great if you could tag the brand you created it for there as well Share your final submission on at least one social platform tagging Morphic: Instagram: @morphicstudios X/Twitter: @morphic LinkedIn: @Morphic

instagram.com

Morphic (@morphicstudios) • Instagram photos and videos

2,032 Followers, 8 Following, 75 Posts - See Instagram photos and videos from Morphic (@morphicstudios)

rasid's avatar
rasid Arari
• Feb 10
hey, thanks you for that. yes i posted on the instagram : https://www.instagram.com/rasid.arari/ and tag contra, morphic and ray ban. Linkedin : https://www.linkedin.com/posts/activity-7425711976896606208-evKZ?utm_source=share&utm_medium=member_desktop&rcm=ACoAABpZWOcBVGaREW34l3CYOGmPTueaxtxBZnA

instagram.com

AcidVerse (@rasid.arari) • Instagram photos and videos

1,779 Followers, 1,540 Following, 183 Posts - See Instagram photos and videos from AcidVerse (@rasid.arari)

Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started