Capture Life Stylishly: Ray-Ban Meta Wayfarer Campaign Brief

Capture Life Stylishly: Ray-Ban Meta Wayfarer Campaign BriefCapture Life Stylishly: Ray-Ban Meta Wayfarer Campaign Brief

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rasid Arari

• Feb 7

RAY-BAN META WAYFARER - CAMPAIGN BRIEF

WHY THIS BRAND?

Ray-Ban Meta isn't just smart glasses, it's the first pair that actually looks good. It's for people who want to capture life without looking like they're trying too hard. THE STORY: "LIVE YOUR MOMENT"

The idea: Stop missing moments because you're too busy filming them. With Ray-Ban Meta, you're present AND recording. THE LOOK

Camera work: Dynamic movement everywhere tracking shots, POV angles, constant motion. Feels like you're there.

Lighting: Golden hour magic + urban neon nights. Natural, not studio-perfect.

Visual hooks:

First-person POV (you ARE the wearer)

Reflections in the lenses

Tap gestures, voice commands

People looking directly at camera

Colors: Warm golds, cool blues, pops of neon.

Completed work

morphicchallenge aifilms raybanmeta Creative Direction Photography Direction Filmmaking CapCut Morphic

Ruals Syarif

• Feb 7

Man! This is impressive. The product USP is truly delivered within the sequence. 'What you see is what you record in your memory" excellent!

rasid Arari

• Feb 7

Thanks man... ❤🙏

Antoine Malvezin

• Feb 7

💯 🔥

rasid Arari

• Feb 7

❤🙏

Andrei C

• Feb 7

That's great! I am wondering, which AI models on morphic did you use?

rasid Arari

• Feb 7

Thanks man. I'm using all model inside morphic, sometimes using co-pilot sometimes manual generating via canvas.

Salvador Zepeda

pro

• Feb 7

Definitely a video I would see on TV!

rasid Arari

• Feb 7

Thanks man

Anuj Umesh

• Feb 10

so good

rasid Arari

• Feb 10

Thanks man

Anupam Sidhant

• Feb 10

Beautifully realized - hyper-realism, very tactical, captures the spirit of the product - almost shows the product better than it is. Loved it.

rasid Arari

• Feb 10

thanks man

Faiz Ahmed Mulla

• Feb 10

This looks awesome! Could you also share the links to where you posted it on social? It’d be great if you could tag the brand you created it for there as well Share your final submission on at least one social platform tagging Morphic: Instagram: @morphicstudios X/Twitter: @morphic LinkedIn: @Morphic

instagram.com

Morphic (@morphicstudios) • Instagram photos and videos

2,032 Followers, 8 Following, 75 Posts - See Instagram photos and videos from Morphic (@morphicstudios)

rasid Arari

• Feb 10

hey, thanks you for that. yes i posted on the instagram : https://www.instagram.com/rasid.arari/ and tag contra, morphic and ray ban. Linkedin : https://www.linkedin.com/posts/activity-7425711976896606208-evKZ?utm_source=share&utm_medium=member_desktop&rcm=ACoAABpZWOcBVGaREW34l3CYOGmPTueaxtxBZnA

instagram.com

AcidVerse (@rasid.arari) • Instagram photos and videos

1,779 Followers, 1,540 Following, 183 Posts - See Instagram photos and videos from AcidVerse (@rasid.arari)

Greg Aquino

• Mar 13

Here's my submission for Kittl's Contra Challenge. Built a Rolex Daytona ad, that Rolex didn't ask for. Took the Daytona apart piece by piece and brought it all back together. I wanted it to feel like a real luxury ad that lets you sit with every detail up close. The whole thing was designed and animated in Kittl. Kittl Project Link Tools used: Kittl: Image and video generation. Capcut: Video stitching, and sound design.

kittlchallenge Art Direction Motion Design Creative Design CapCut Kittl

Muhammad Asjad

• Mar 17

Amazing work

Val Guerra

pro

• Mar 13

What would you call this specific design style? Neutral colors, warm accents, muted imagery. Making tech feel more human. "Romantic Tech", "Grounded", "Humane"? Feel free to leave your suggestion 👇

design branding

Toms Stals

pro

• Mar 16

Yes, I feel its an right direction for brands ,that have a quiet technical & complex products. Helps to translate them in a human and emotional way, like "tranquility".

Alona Korneliuk

• Mar 14

AI-generated visual series exploring luxury aesthetics through animal-inspired sculptures.

In this concept, different animals are transformed into living couture objects covered with crystal and gemstone textures. The project explores how generative AI can create striking, campaign-ready visuals that combine nature, fashion, and high-end design.

The goal was to experiment with surreal luxury visuals that could be used for fashion campaigns, brand storytelling, or editorial concepts.