Capture Life Stylishly: Ray-Ban Meta Wayfarer Campaign Brief

Capture Life Stylishly: Ray-Ban Meta Wayfarer Campaign BriefCapture Life Stylishly: Ray-Ban Meta Wayfarer Campaign Brief

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

rasid Arari

• Feb 7

RAY-BAN META WAYFARER - CAMPAIGN BRIEF

WHY THIS BRAND?

Ray-Ban Meta isn't just smart glasses, it's the first pair that actually looks good. It's for people who want to capture life without looking like they're trying too hard. THE STORY: "LIVE YOUR MOMENT"

The idea: Stop missing moments because you're too busy filming them. With Ray-Ban Meta, you're present AND recording. THE LOOK

Camera work: Dynamic movement everywhere tracking shots, POV angles, constant motion. Feels like you're there.

Lighting: Golden hour magic + urban neon nights. Natural, not studio-perfect.

Visual hooks:

First-person POV (you ARE the wearer)

Reflections in the lenses

Tap gestures, voice commands

People looking directly at camera

Colors: Warm golds, cool blues, pops of neon.

Completed work

morphicchallenge aifilms raybanmeta Creative Direction Photography Direction Filmmaking CapCut Morphic

Ruals Syarif

• Feb 7

Man! This is impressive. The product USP is truly delivered within the sequence. 'What you see is what you record in your memory" excellent!

rasid Arari

• Feb 7

Thanks man... ❤🙏

Antoine Malvezin

• Feb 7

💯 🔥

rasid Arari

• Feb 7

❤🙏

Andrei C

• Feb 7

That's great! I am wondering, which AI models on morphic did you use?

rasid Arari

• Feb 7

Thanks man. I'm using all model inside morphic, sometimes using co-pilot sometimes manual generating via canvas.

Salvador Zepeda

pro

• Feb 7

Definitely a video I would see on TV!

rasid Arari

• Feb 7

Thanks man

Anuj Umesh

• Feb 10

so good

rasid Arari

• Feb 10

Thanks man

Anupam Sidhant

• Feb 10

Beautifully realized - hyper-realism, very tactical, captures the spirit of the product - almost shows the product better than it is. Loved it.

rasid Arari

• Feb 10

thanks man

Faiz Ahmed Mulla

• Feb 10

This looks awesome! Could you also share the links to where you posted it on social? It’d be great if you could tag the brand you created it for there as well Share your final submission on at least one social platform tagging Morphic: Instagram: @morphicstudios X/Twitter: @morphic LinkedIn: @Morphic

instagram.com

Morphic (@morphicstudios) • Instagram photos and videos

2,032 Followers, 8 Following, 75 Posts - See Instagram photos and videos from Morphic (@morphicstudios)

rasid Arari

• Feb 10

hey, thanks you for that. yes i posted on the instagram : https://www.instagram.com/rasid.arari/ and tag contra, morphic and ray ban. Linkedin : https://www.linkedin.com/posts/activity-7425711976896606208-evKZ?utm_source=share&utm_medium=member_desktop&rcm=ACoAABpZWOcBVGaREW34l3CYOGmPTueaxtxBZnA

instagram.com

AcidVerse (@rasid.arari) • Instagram photos and videos

1,779 Followers, 1,540 Following, 183 Posts - See Instagram photos and videos from AcidVerse (@rasid.arari)

Shezaan Ansari

• Apr 3

Is AI the future of cinematography? 🎬

I used AI to remake #GameOfThrones as if it were shot by Christopher Nolan on 70mm IMAX. The goal wasn’t just "cool visuals," but capturing that specific atmospheric dread and scale.

Completed work