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RAY-BAN META WAYFARER - CAMPAIGN BRIEF
WHY THIS BRAND?
Ray-Ban Meta isn't just smart glasses, it's the first pair that actually looks good. It's for people who want to capture life without looking like they're trying too hard.
THE STORY: "LIVE YOUR MOMENT"
The idea: Stop missing moments because you're too busy filming them. With Ray-Ban Meta, you're present AND recording.
THE LOOK
Camera work:
Dynamic movement everywhere tracking shots, POV angles, constant motion. Feels like you're there.
Lighting:
Golden hour magic + urban neon nights. Natural, not studio-perfect.
Visual hooks:
First-person POV (you ARE the wearer)
Reflections in the lenses
Tap gestures, voice commands
People looking directly at camera
Colors: Warm golds, cool blues, pops of neon.
Man! This is impressive. The product USP is truly delivered within the sequence. 'What you see is what you record in your memory" excellent!
Thanks man... ❤🙏
Thanks man. I'm using all model inside morphic, sometimes using co-pilot sometimes manual generating via canvas.
Definitely a video I would see on TV!
Thanks man
so good
Thanks man
Beautifully realized - hyper-realism, very tactical, captures the spirit of the product - almost shows the product better than it is. Loved it.
thanks man
This looks awesome! Could you also share the links to where you posted it on social? It’d be great if you could tag the brand you created it for there as well
Share your final submission on at least one social platform tagging Morphic:
Instagram: @morphicstudios
X/Twitter: @morphic
LinkedIn: @Morphic
instagram.com
Morphic (@morphicstudios) • Instagram photos and videos
2,032 Followers, 8 Following, 75 Posts - See Instagram photos and videos from Morphic (@morphicstudios)
hey, thanks you for that. yes i posted on the instagram : https://www.instagram.com/rasid.arari/ and tag contra, morphic and ray ban.
Linkedin : https://www.linkedin.com/posts/activity-7425711976896606208-evKZ?utm_source=share&utm_medium=member_desktop&rcm=ACoAABpZWOcBVGaREW34l3CYOGmPTueaxtxBZnA
instagram.com
AcidVerse (@rasid.arari) • Instagram photos and videos
1,779 Followers, 1,540 Following, 183 Posts - See Instagram photos and videos from AcidVerse (@rasid.arari)
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Challenges
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A or B? 😇👈
Which design delivers the better luxury feel and overall visual experience?
3 voted
17%
15 voted
83%
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Option B feels more luxurious to me—the watch gets a clearer hero moment and the warmer accent adds just enough energy against the dark field. The typography and product scale also make the comparison feel polished.