RAY-BAN META WAYFARER - CAMPAIGN BRIEF
WHY THIS BRAND?
Ray-Ban Meta isn't just smart glasses, it's the first pair that actually looks good. It's for people who want to capture life without looking like they're trying too hard.
THE STORY: "LIVE YOUR MOMENT"
The idea: Stop missing moments because you're too busy filming them. With Ray-Ban Meta, you're present AND recording.
THE LOOK
Camera work:
Dynamic movement everywhere tracking shots, POV angles, constant motion. Feels like you're there.
Lighting:
Golden hour magic + urban neon nights. Natural, not studio-perfect.
Visual hooks:
First-person POV (you ARE the wearer)
Reflections in the lenses
Tap gestures, voice commands
People looking directly at camera
Colors: Warm golds, cool blues, pops of neon.
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