Website for a tennis club The main goal of the project was to create a user-friendly, modern webs...Website for a tennis club The main goal of the project was to create a user-friendly, modern webs...
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The main goal of the project was to create a user-friendly, modern website for the presentation of the tennis club, which would attract new customers and facilitate access to the club's services for existing
the news and events section with the rotated ball graphic breaks up what could've been a boring list layout, and the founding year detail in the club copy adds real credibility.
While working on the homepage for Halfspace, a website design and SEO agency, I explored two different hero visuals for the same headline and layout. Same message, same structure, just a different visual metaphor and mood.
Option 1 - Rocket Launch. Bold, literal, and energetic, visually reinforcing the "launch your business" message with motion and fire.
Option 2 - Glass Cube. Abstract, sleek, and premium, giving a more refined, tech-forward feel without relying on a literal metaphor.
Would love your honest UX/UI take, which direction feels more impactful, memorable, and aligned with a web design/SEO brand, and why?
Appreciate it! That’s actually a big part of what I was going for — making the experience itself part of the brand. Your DTC work sounds interesting too, would love to see what you’re building.