A/B Test: Choosing a Luxury Travel Web Design DirectionA/B Test: Choosing a Luxury Travel Web Design Direction
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Which one makes you want to book the trip?
A little A/B test for Ocean Royale. Two directions, one goal: making luxury travel feel impossible to ignore.
Don’t overthink it. A or B? #UIDesign #WebDesign #UXDesign #LuxuryTravel #Figma
A
B

7 votes

Ends in 1d

Mishal Sheikh's avatar
A or B? Both tell a completely different story.
Juice's avatar
Exactly! That’s what made this test interesting. Curious which direction people connect with more.
Vibes_of's avatar
The underwater direction feels like the scroll stopper
Juice's avatar
That was my thought too! It adds a completely different sense of adventure.
Faiz's avatar
B
Juice's avatar
Appreciate it
Shubhang's avatar
B for me. The aerial shot feels more immersive and instantly gives that luxury travel feeling.
Juice's avatar
Love that take! The aerial perspective definitely adds that immersive luxury travel feel.
Juice's avatar
Glad B stood out to you.
Aditya 's avatar
A for me. The tall-masted ship against that soft blue sky and water feels like genuine luxury, calm and timeless, while the overhead speedboat shot in B reads more like a charter ad. Sail Beyond The Ordinary lands harder when the vessel itself looks that elegant. A has the more premium mood.
Juice's avatar
Really appreciate the detailed feedback. A was definitely aiming for that calm, timeless luxury feel.
Shani's avatar
A is more calm and premium, just bottom badge needs some improvements , it feels separated and also says 1 thing 2 times
Juice's avatar
Appreciate the thoughtful feedback! I agree, the bottom badge can definitely be refined for better balance.
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