A/B Test: Choosing a Luxury Travel Web Design DirectionA/B Test: Choosing a Luxury Travel Web Design Direction
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Which one makes you want to book the trip?
A little A/B test for Ocean Royale. Two directions, one goal: making luxury travel feel impossible to ignore.
Don’t overthink it. A or B? #UIDesign #WebDesign #UXDesign #LuxuryTravel #Figma

15 voted

32%

A

32 voted

68%

B

47 votes

Closed

Mishal Sheikh's avatar
A or B? Both tell a completely different story.
Juice's avatar
Exactly! That’s what made this test interesting. Curious which direction people connect with more.
Vibes_of's avatar
The underwater direction feels like the scroll stopper
Juice's avatar
That was my thought too! It adds a completely different sense of adventure.
Faiz's avatar
Juice's avatar
Appreciate it
Shubhang's avatar
B for me. The aerial shot feels more immersive and instantly gives that luxury travel feeling.
Juice's avatar
Love that take! The aerial perspective definitely adds that immersive luxury travel feel.
Juice's avatar
Glad B stood out to you.
Aditya 's avatar
A for me. The tall-masted ship against that soft blue sky and water feels like genuine luxury, calm and timeless, while the overhead speedboat shot in B reads more like a charter ad. Sail Beyond The Ordinary lands harder when the vessel itself looks that elegant. A has the more premium mood.
Juice's avatar
Really appreciate the detailed feedback. A was definitely aiming for that calm, timeless luxury feel.
Shani's avatar
A is more calm and premium, just bottom badge needs some improvements , it feels separated and also says 1 thing 2 times
Juice's avatar
Appreciate the thoughtful feedback! I agree, the bottom badge can definitely be refined for better balance.
Mahmudul's avatar
Option B feels nothing but premium
Juice's avatar
Thank you! Glad B gives you that premium feel
Mahmudul's avatar
You are most welcome. BTW which one is your pick here?
Rabia's avatar
Ume Agency  logo
B is looking More professional BTW both are looking great 🙌
Juice's avatar
Appreciate it! Glad B feels more professional to you. Both directions were fun to explore.
Juice's avatar
Glad that b stood out to you
SABA's avatar
Option B is super refreshing! Love the aerial perspective and vibrant ocean tones. 🌊🔥
Juice's avatar
Thank you! The aerial perspective was one of my favorite parts too
Afnan 's avatar
Both are amazing
Juice's avatar
Appreciate it! Glad you liked both
Sian's avatar
B has the better, more cinematic shot, and a A has more vibrant colors. Both look great, good job on the layout! 😊
Juice's avatar
Appreciate the detailed feedback!
Tabish's avatar
Love that you're testing both directions with the community. With luxury travel the first impression is everything, curious to see which one wins.
Juice's avatar
Thanks for sharing your thoughts!
Kaushal's avatar
Love the vibe of the option B!
Juice's avatar
Option B has a really nice vibe indeed
Rafee 's avatar
A for me. The ship's vertical lines sit nicely against the headline, and the aerial one feels more like a speedboat ad.
Juice's avatar
Love that observation! The contrast between the vertical lines and aerial shot was intentional.
Ganesh's avatar
Option B for the visual balance of brightness and contrast. Tbh both are really good.
Juice's avatar
Appreciate it! Finding that balance between brightness and contrast was key.
Sahil's avatar
Heloxone Design Studio logo
Excellent !
Juice's avatar
Thanks
Mosharof's avatar
I’d love to see both directions, but the winner for me would be the one that makes the destination feel irresistible while keeping the booking journey simple and intuitive. Luxury should feel effortless from the first click.
Juice's avatar
Thanks a lot for this thoughtful feedback.
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