The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Great sunglasses brands are recognized long before you read their name.
That’s the power of branding.
How some of the world’s most famous eyewear brands built their visual identities over the years:
#Branding #LogoDesign #GraphicDesign
rausr.com
Branding and Logo Design of 8 Famous Sunglasses Brands
How eight iconic sunglasses brands built their logos, visual identities, and reputations, from heritage aviation marks to sport-performance systems and fashion-led eyewear worlds.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Late last year I jumped onto a project to help with the branding for Dawn, a company building a product around 24/7 therapy.
One of the concepts I explored was inspired by sunrise, using light and movement to create a sense of calm and clarity.
The logotype would react to the time of day, slowly fading as night drew in.
We ended up keeping a version of the logotype, but I still think this concept could have worked beautifully on the website, changing and reacting as you scrolled.
Even the D logomark followed the same idea, breaking down into segments inspired by a rising sun.
Always fun looking back at the ideas that never quite made it.
That concept of the D logomark breaking down into rising sun segments is brilliant. It would have looked incredible reacting to the scroll, especially for a brand centered around clarity
Design a name well enough and people stop reading it.
They just recognize it.
Clean, minimal, and very effective design.
Sagelet is an AI communication platform that routes each prompt to the language model best suited to handle it.
The challenge was making that complexity feel simple and approachable. We built a visual identity around clarity, accessibility, and a more human way of introducing AI to everyday users.
The system combines a vivid visual language, accessible iconography, and Sova, a friendly owl mascot that became part of the brand's personality.
What we did
→ Brand Identity
→ Art Direction
→ Visual System
→ UX / UI
→ Iconography
→ Mascot Design
🔥 🔥