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Taste Test
Exploring two landing page directions for Serein - a skincare brand focused on calm, balanced, healthy-looking skin.
Portrait Layout - with the models as the main focal point and the copy placed alongside the image.
Wide Layout - a calmer, more editorial composition that introduces the brand’s skincare philosophy through a structured content block.
Which direction would you choose for Serein: Portrait Layout or Wide Layout?
Which one feels more memorable and trustworthy for a skincare brand?
84 votes
Ends in 22h
Portrait layout for me. It feels more memorable and emotionally engaging.
Portrait Layout
Potrait
Portrait layout is better because it feels more natural to the eye and gives you more options for the content (image, video or even a GIF) that can introduce the brand very well
love the portrait layout!
The wide layout is very near the hero. The portrait has a better design proportion
Wide layout feels empty, will go with portrait layout
Wide layout for me. It feels calmer and more editorial, which fits Serein’s skincare positioning really well. The stronger breathing room also makes the brand feel more trustworthy and premium.
Portrait Layout brings an immediate human connection that works wonders for skincare seeing the models front and center creates instant trust and makes the brand feel personal and relatable!
Portrait layout looks better
The portrait layout looks much better
Portrait Layout gets my vote Placing the models prominently above the fold creates immediate trust while keeping the CTA buttons super clear.Did you generate the model visuals with Adobe Firefly directly?
Yes, with Adobe Firefly + ChatGPT helped with detailed prompt generation.
🎉 🎉 🎉
Portrait Layout 👍
had to choose, this is so clean and perfecto
I'd say both are good, Wide one focuses on more 'Build your routine' while other one serves primary and seconday actions very well.
if building routine is the primary goal for the business & end-user I would go with first with elegant typeface.
My vote t Portrait layout. As it reads stronger to me the asymmetric split gives the copy room to breathe and lets the image carry full emotional weight, while the shorter, punchier headline ("Skin that feels like itself") lands with more clarity than the centered version's longer line.
Close your eyes and go for the portrait version.
Portrait for sure.
wide one, feels more like a brand than an ad
Voted Portrait 👍
Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?
The 'brief' and 'client' were AI-generated, purely a practice round for me.
Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?
Something about the wide layout..
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