The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
Exploring two landing page directions for Serein - a skincare brand focused on calm, balanced, healthy-looking skin.
Portrait Layout - with the models as the main focal point and the copy placed alongside the image.
Wide Layout - a calmer, more editorial composition that introduces the brand’s skincare philosophy through a structured content block.
Which direction would you choose for Serein: Portrait Layout or Wide Layout?
Which one feels more memorable and trustworthy for a skincare brand?
86 voted
75%
29 voted
25%
115 votes
Closed
Portrait layout for me. It feels more memorable and emotionally engaging.
Portrait Layout
Potrait
Portrait layout is better because it feels more natural to the eye and gives you more options for the content (image, video or even a GIF) that can introduce the brand very well
love the portrait layout!
The wide layout is very near the hero. The portrait has a better design proportion
Wide layout feels empty, will go with portrait layout
Wide layout for me. It feels calmer and more editorial, which fits Serein’s skincare positioning really well. The stronger breathing room also makes the brand feel more trustworthy and premium.
Portrait Layout brings an immediate human connection that works wonders for skincare seeing the models front and center creates instant trust and makes the brand feel personal and relatable!
Portrait layout looks better
The portrait layout looks much better
Portrait Layout gets my vote Placing the models prominently above the fold creates immediate trust while keeping the CTA buttons super clear.Did you generate the model visuals with Adobe Firefly directly?
Yes, with Adobe Firefly + ChatGPT helped with detailed prompt generation.
🎉 🎉 🎉
Portrait Layout 👍
had to choose, this is so clean and perfecto
I'd say both are good, Wide one focuses on more 'Build your routine' while other one serves primary and seconday actions very well.
if building routine is the primary goal for the business & end-user I would go with first with elegant typeface.
My vote t Portrait layout. As it reads stronger to me the asymmetric split gives the copy room to breathe and lets the image carry full emotional weight, while the shorter, punchier headline ("Skin that feels like itself") lands with more clarity than the centered version's longer line.
Close your eyes and go for the portrait version.
Portrait for sure.
wide one, feels more like a brand than an ad
Voted Portrait 👍
Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?
The 'brief' and 'client' were AI-generated, purely a practice round for me.
Totally agreed
Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?
Something about the wide layout..
I feel the portrait layout is well detailed than the wide layout
The portrait layout for me, the way it comes together is so good
The first hero section
Portrait layout stand out more
What an eye-catching concept! Super useful and innovative design.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
A or B? 😇👈
Which design delivers the better luxury feel and overall visual experience?
3 voted
17%
15 voted
83%
18 votes
Closed
Option B feels more luxurious to me—the watch gets a clearer hero moment and the warmer accent adds just enough energy against the dark field. The typography and product scale also make the comparison feel polished.
a longevity health membership asked me for the first ten seconds of their site. two opinionated directions, not four safe ones.
A · the instrument: https://onetwenty-direction-a.framer.website/
opens with how it works, shown through real product interface. the clearest version of what the category already does.
risk: one more health dashboard.
B · the publication: https://onetwenty-direction-b.framer.website/
opens with the reader's doubt, then explains. a big serif headline, one photo, a section that plays the idea out as you scroll.
risk: drifting into wellness.
the copy is nearly identical in both, on purpose. so the question isn't which one looks better:
which one would make you trust a health company with your blood and your data?
vote, and tell me why below.
10 voted
17%
49 voted
83%
59 votes
Closed
B look similar to this https://templatoria.com/templates/clearpath
templatoria.com
ClearPath — Framer Template for Therapists and Coaches
ClearPath is a warm Framer template for therapists, coaches, and personal growth professionals. Built for services, client stories, journals, and booking-focused websites.
Where should the photo live - behind the words or beside them?
Same pilates studio, same headline.
01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.
02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.
One sells the feeling. The other sells the clarity. Which hero would make you book the class?
80 voted
75%
27 voted
25%
107 votes
Closed
1 nails it