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Introducing SALZA a Northern Mexican hot sauce brand where the bottle, the label, and the identity were all built from the same conviction: that real heat deserves packaging as uncompromising as the sauce inside it.
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#BrandIdentity #LogoDesign #VisualBranding #CreativeBusiness #BrandDesigner
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(Usama Designz, Packaging, Branding, Premium Packaging, Brand Designer, Brand Strategist)
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Energy Central case study now live! If you would love a closer look go Check it out 😃
Super fun logo animation!
I had the honor of being part of the brand creation back when it was called Valhalla and operated only as an açaí shop. Over time, the business grew and became a well-known burger restaurant in the region.
However, there was an important problem: people had difficulty pronouncing and remembering the old name. To preserve the essence and legacy of Valhalla, Legado Burger was born.
Visually, the changes were also significant. The purple and yellow palette was replaced by black and orange, creating a warmer, more vibrant atmosphere connected to the burger universe. The typography became more rounded, reinforcing the brand’s personality.
In addition, the project gained several custom illustrations and the presence of the mascot Léo, helping strengthen the identity and connection with the audience.
🔥 Full project: https://contra.com/p/F7QsUElk-legado-burger?r=othiagotaos
Great work!
Most luxury brands try too hard to look premium.
AURUM was designed to feel premium naturally.
That’s the direction we designed around.
- Sharp geometric identity
- Bold black and gold contrast
- Minimal layouts with maximum presence
- Packaging and signage that feel timeless
- A visual system designed for confidence and clarity
The branding doesn’t rely on noise or decoration.
It communicates strength through precision.
From stationery to digital applications, every detail was crafted to feel refined, modern, and unmistakably premium.
This is luxury branding stripped down to its strongest form.
Tool: Figma
💬 Which branding element stands out most to you?
Eye-catching work! 👁️
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