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Taste Test
Which Shopify hero section would make you explore the brand? 👇
I created two hero-section directions for the same premium skincare store.
Version 1 uses an editorial, lifestyle-focused layout to communicate luxury and brand personality.
Version 2 puts the products, benefits, and shopping actions front and centre for a more conversion-focused experience.
Same brand. Same products. Two different approaches.
Which direction works better for you: A or B?
I would also love to know what influenced your choice: the imagery, product visibility, messaging, or CTA placement.
2 votes
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AI generated a starting point but the layout felt like it was trying to look premium instead of feel premium.
So I redesigned the exact same landing page.
I simplified the information hierarchy, reduced unnecessary copy, used more intentional imagery, refined the spacing, and made every section lead naturally to the next.
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I prefer the redesign because the visual hierarchy is much clearer and the increased whitespace gives the content more room to breathe. My only suggestion would be to strengthen the typography scale slightly so the premium positioning feels even more intentional.