The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
Which Shopify hero section would make you explore the brand? 👇
I created two hero-section directions for the same premium skincare store.
Version 1 uses an editorial, lifestyle-focused layout to communicate luxury and brand personality.
Version 2 puts the products, benefits, and shopping actions front and centre for a more conversion-focused experience.
Same brand. Same products. Two different approaches.
Which direction works better for you: A or B?
I would also love to know what influenced your choice: the imagery, product visibility, messaging, or CTA placement.
6 voted
60%
4 voted
40%
10 votes
Closed
Nice design !
Thankyou
looks great
Thank you! Really appreciate it.
I’d choose B; the clearer product focus and stronger CTA make it feel more conversion-ready.
Absolutely, B communicates the product and next action much more clearly. Thanks for sharing!
Went with B. The product front and center with a visible add to cart makes intent clear right away, where the moodboard in A is nice to look at but doesn't tell me what I'm buying until I scroll. CTA placement was the deciding factor for me.
Thanks! That makes sense. The clearer product focus and CTA definitely make B feel more conversion-driven.
B
Thanks for voting! B definitely feels clearer and more product-focused.
I’d choose A for this premium skincare brand because the lifestyle image establishes positioning and perceived value faster. I’d borrow one thing from B: keep a clear product-led CTA and one proof cue above the fold. That preserves the luxury feel without making the shopper work to find the purchase path.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Which hero section works better for a luxury Indian fashion brand? 🤔
.
.
I’m on X too, mostly thinking out loud ideas, problems, and good people to follow https://x.com/rightnextstep?s=11
37 voted
51%
35 voted
49%
72 votes
Closed
The hero sets the tone for the whole page.
Exploring a couple of ways to get it right.
38 voted
68%
18 voted
32%
56 votes
Closed
I can go with A