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With her head back in musical ecstasy, a wine glass raised, and headphones on, this stylized woman lets the vibrant script "dance baby" be her mantra.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I was working on the stationery for Sten & Kant, an architectural identity project, and couldn’t decide between these two mockups. The designs are identical, but the camera angles create a completely different feel!
Which one do you prefer? Feedback is always appreciated.
45 voted
61%
29 voted
39%
74 votes
Closed
Angled looks good
Brand Identity for Swiss creative studio
Point of Creation is a Switzerland-based creative studio focused on helping ideas take shape through strategy, identity, and digital experiences.
I was responsible for developing the visual identity, exploring multiple creative directions before refining the final concept into a scalable brand system. The identity reflects the moment where raw ideas evolve into clear form, combining Swiss clarity with organic movement and contemporary visual language.
Designing Hope Through Clarity, Not Complexity
Healthcare and charity websites often try to communicate everything at once, which can overwhelm people who are already under emotional stress. For this concept, I kept the interface intentionally minimal so visitors can immediately understand where to go and what support is available.
The multicolour card system gives every support pathway its own visual identity, making it easier to scan and remember. Instead of relying on decoration, colour is used as a navigation tool that helps users distinguish services such as emotional support, wellbeing, youth programmes, and carer resources at a glance.
The hover interactions are subtle by design. They provide clear feedback, reinforce interactivity, and improve accessibility without distracting from the content. Every animation has a purpose: increasing confidence, reducing hesitation, and guiding users toward the next step.
In healthcare UX, trust is built through clarity, consistency, and empathy. Good design doesn't just look beautiful. It helps people find the support they need when they need it most.
