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Brand Identity for Swiss creative studio
Point of Creation is a Switzerland-based creative studio focused on helping ideas take shape through strategy, identity, and digital experiences.
I was responsible for developing the visual identity, exploring multiple creative directions before refining the final concept into a scalable brand system. The identity reflects the moment where raw ideas evolve into clear form, combining Swiss clarity with organic movement and contemporary visual language.
thank you!!
Impressive work! I like how the identity balances Swiss minimalism with a modern, creative feel. The branding feels cohesive and thoughtfully developed. One area that could elevate it even further is expanding the digital experience with more interactive elements and stronger...
This identity is stunning. The light-burst mark carries across every application, from the business card to the screen, and the green gradient ties it together. Did you land on the mark first, or did the color palette come first?
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Inspired by, I'm sharing one of my own concepts that wasn't chosen for the final design, but that I absolutely love.
This idea is so good! We all have concepts hiding in our drafts that never get to see the light of day. I think they deserve their moment, too. ✨
How many concepts die in your drafts folder? 💀
In the spirit of Inktober, a digital sketch that never saw the light.
This was a lettering-inspired brandmark...
Really nice work here
If you sell e-bikes, repairs and rentals, your brand should feel energetic before the customer even walks into the shop.
That was the challenge behind eStar Rides.
The brand needed to feel modern, confident and instantly recognizable across both physical locations and digital touchpoints.
So the identity was built around:
🟠 High-energy orange for visibility and impact
🔵 Deep electric blue for trust and technology
⭐ A bold star-led symbol for direction and recall
🔤 Custom typography with a strong, performance-driven feel
📱 A visual system designed to stay consistent everywhere
Then the identity was carried across:
Storefront signage
Retail environments
Website
Social media
Merchandise
Water bottles
Wearables
Campaign graphics
Digital applications
The goal was not just to make eStar Rides look modern.
It was to make the brand feel established, distinctive and ready to compete.
Because strong mobility branding should communicate:
Energy.
Freedom.
Confidence.
Reliability.
Before a customer even starts comparing options.
eStar Rides
Built for the ride.
What gives the brand the strongest presence?
A. The orange + blue palette
B. The custom wordmark
C. The storefront applications
D. The complete visual system
Drop A, B, C or D below.
If you are building a mobility, automotive, e-bike, transportation or tech-driven service brand and your visuals still feel generic, send me a message.
I help businesses build identities that feel more recognizable, credible and commercially ready.
#BrandIdentity #MobilityBranding #AutomotiveBranding #VisualIdentity #LogoDesign #RetailBranding #CreativeDirection #TransportationBranding
e bikes need branding with this kind of energy,, most of them look like appliance brands