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Developed a complete visual identity system for Eixo Criativo, combining clean geometry, editorial layouts and a modular graphic language. The project was designed to scale across digital platforms, presentations, social media, printed materials and audiovisual communication while maintaining a strong and recognizable visual identity.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
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I've been experimenting with different editing styles lately, and this is one of my latest GTA 6 reels.
The goal was to keep the pacing fast, make every cut feel intentional, and use motion graphics, sound design, and subtitles to make the video more engaging without overdoing the effects.
Gaming edits are always fun because they let me combine storytelling with high-energy visuals. Every project is another opportunity to improve and try something new.
I'd love to hear what you think about this one!
Love the pacing… what editing software did you use?