This project showcases two websites created for two very different brands: Lúmia Beauty, focused on beauty and skincare, and NutriFit, focused on nutrition and wellness.
The goal was to show how a website can be designed around each brand's identity, audience, and business goals, creating a unique digital experience instead of using generic solutions.
For Lúmia Beauty, I created an elegant and premium design, with a clean, modern style that puts the products in the spotlight.
For NutriFit, I focused on a warmer, friendly, and functional design, making it easy for visitors to explore the services and connect with the brand.
What I worked on:
- Responsive web design and development.
- Websites adapted for desktop and mobile.
- Visual design that matches each brand's identity.
- Clear content structure and effective calls to action.
- Modern, clean, and user-friendly interfaces.
- Websites designed to improve each brand's online presence.
Different Brands. Unique Experiences.
Every business has its own identity, and its website should reflect that.
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.