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Boxcar Fun: Branding for the Modern Scoop
I developed a full brand identity for Boxcar Fun, a large ice cream chain tailored for the college lifestyle. The goal was to create a bold, high-energy look that remains clean and professional.
Design Strategy: Used a vibrant, illustrative style that moves away from traditional pastel tropes to stand out on campus.
:The Logo: Created a symmetrical emblem with bold scoops and a calm blue ribbon to balance "power and calm".
Versatility: Designed the branding to be fully scalable, working across mobile websites, eco-friendly packaging, and ice cream trucks.
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