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A brand selling reusable notebooks had 20+ product options but no guided way for customers to find the right one. I audited the full purchase flow and found the main friction: too many choices, poor mobile discoverability, and no personalisation. Recommended a product match quiz to simplify selection and reduce decision fatigue. This is what I do at Precision: find where your visitors get stuck and design the fix.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Light mode but to improve accessibility a bit I would tweak the white text to black on the yellow background.
Part 2 of REFORMR expands the concept further into physical and digital applications; exploring how the identity moves across space, interaction, and membership experiences.
This phase focuses on building a more connected brand system through:
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Full case study coming soon ✦
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Happy to connect via Linkedin.
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