Ammarah Ahmed
Psychology-driven CRO & UX that converts more traffic
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A brand selling reusable notebooks had 20+ product options but no guided way for customers to find the right one. I audited the full purchase flow and found the main friction: too many choices, poor mobile discoverability, and no personalisation. Recommended a product match quiz to simplify selection and reduce decision fatigue. This is what I do at Precision: find where your visitors get stuck and design the fix.
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Redesigned the complete mobile e-commerce experience for a Saudi natural herbs brand, built to increase add-to-cart rate and average order value. Full bilingual storefront (Arabic + English), product bundle pages with ritual-based upsells, and a blog with inline product callouts to turn content readers into buyers.
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Part 2 of the Foodpanda CRO case study. These slides cover search experience optimization and the final results across the full engagement. Search CTR increased by 20%. Overall results over 6 months: +58% revenue, +40% conversion rate, +35% AOV, +11% orders per customer.
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CRO and product UX work for Foodpanda's q-commerce business (Delivery Hero). These slides cover the homepage redesign and newsletter experience optimization. Both focused on improving discovery, surfacing high-converting categories, and reducing friction in the path from landing to cart.
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