Foodpanda Homepage & Newsletter CRO (Delivery Hero) by Ammarah AhmedFoodpanda Homepage & Newsletter CRO (Delivery Hero) by Ammarah Ahmed

Foodpanda Homepage & Newsletter CRO (Delivery Hero)

Ammarah Ahmed

Ammarah Ahmed

CRO and product UX work for Foodpanda's q-commerce business (Delivery Hero). These slides cover the homepage redesign and newsletter experience optimization. Both focused on improving discovery, surfacing high-converting categories, and reducing friction in the path from landing to cart.
Like this project

Posted Apr 28, 2026

CRO and product UX work for Foodpanda's q-commerce business (Delivery Hero). These slides cover the homepage redesign and newsletter experience optimization....