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Sandals & Boots is a Texas-based candle brand selling all-natural, hand-poured coconut soy and beeswax candles across two product lines — "Sandals," inspired by the Caribbean coast of Florida, and "Boots," rooted in upscale Texas living.
The project required a Squarespace e-commerce build capable of carrying a multi-SKU product catalog across several size and format categories: 8 oz, 9 oz, and 16 oz candles, wax melts, and limited edition runs. Product pages were built to support detailed scent descriptions and conversion without relying on heavy visual design.
The site uses an off-white and charcoal palette with spaced all-caps typesetting — clean and minimal, letting the product photography carry the brand character.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most creative brands try to say everything at once.
More colour.
More shapes.
More visual noise.
But for this identity exploration, the idea was simpler:
Make creativity feel meaningful.
Introducing we/make, a bold, human-centred visual identity built around collaboration, growth, and purposeful making.
The mark is designed as a flexible expression of “we” and “make” coming together.
It represents:
• Ideas turning into action
• People creating together
• Growth through meaningful work
• A creative process that stays clear, warm, and confident
The visual system pairs a deep navy foundation with a fresh green accent, bringing together trust, focus, energy, and optimism.
Rounded typography and soft graphic elements keep the brand approachable, while the structured layouts give it a modern, professional feel.
From stationery and meeting-room signage to campaigns, billboards, and event spaces, the identity is built to work wherever creativity needs to show up.
Creative thinking. Meaningful making.
Would love to hear your thoughts on the visual direction.
What stands out to you first, the logo, colour palette, or overall brand feel?
#BrandIdentity #BrandDesign #CreativeDirection #VisualIdentity #GraphicDesign #LogoDesign
Throwback: OFF GRID. A premium retreat with no phones, no signal, no noise. Just concrete, silence, and 12 hours of nothing.
Brand identity, campaign, objects, environments.
OG ⤙ 01
My entry for the Designer Briefs: a brand identity and label system for Lätt, a Stockholm label bringing a light, romantic touch to modern tailoring. Silk, sheer knits and suiting made to be worn lightly.
The idea is "Tailoring, softened," and it runs through every touchpoint. A script wordmark is embossed blind into the hang tag and the shopping bag. A woven neck label is sewn loosely into the lining, and a satin care tag carries bilingual Swedish/English care instructions in a typewriter-style mono. Packaging is tissue, lace and frayed silk ribbon: "Wrapped lightly. Opened slowly." The visual world is built from fabric scans and phone snapshots, so it feels tactile and real.
I loved this project so much, what do you think? I would love to hear the feedback of the community!
Love this!