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Digital Brand Voice Strategy
core value propositions and audience-centric web copy designed to simplify technical offerings and maximize conversions for early-stage digital businesses
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Which creative direction better communicates a Tech-Forward AI Brand Identity for anvio.online ?
25 voted
44%
32 voted
56%
57 votes
Closed
Fast vibrant energy gets my vote. The warm glow feels more human, which is nice for an AI brand.
I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding.
I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus
The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium.
Now I'm curious about one thing:
Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?
I have a feeling designers will disagree on this one
The most serious brand I’ve ever worked on mails you a phone shaped like a shell.
Deadpan voice. Inflated letters. One strange object a month.
STILL LIFE SERVICE, case study out now.
Would you open the box?
I'd open the box for sure! Inflated letters with a deadpan voice is such a fun mix.