SPROUT — Grow Good Things 🌱

SPROUT is an original mascot created for a fictional eco-lifestyle brand that encourages people to make small everyday actions count—planting, recycling, protecting nature, and spreading kindness.

Rather than designing just a cute character, I built an entire visual identity system around Sprout, ensuring the mascot stays instantly recognizable across every touchpoint. From the custom wordmark and color palette to merchandise, packaging, stickers, app icon, environmental storytelling, and animation, every asset was created to feel like part of one cohesive world.

The floating water spirit represents life, growth, and hope, while Sprout's glowing leaf symbolizes that even the smallest act can create lasting change.

This project explores how a single mascot can become the face of an entire fictional brand through consistent design, storytelling, and scalable applications.

🌱 Character Brief

Name: SPROUT

Role: Guardian of Growth

Personality: Curious, optimistic, adventurous, compassionate, playful, and endlessly encouraging.

Sprout believes every tiny action matters. Whether planting a seed, helping nature, or inspiring someone else, Sprout reminds us that big change always starts small.

Recraft Project

Explore the full project here:

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