Pooja Jiyani - Brand Strategist | ContraWork by Pooja Jiyani
Pooja Jiyani

Pooja Jiyani

Brand & Performance Marketer

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Cover image for DWELL — A Coffee Brand,
DWELL — A Coffee Brand, Human by Design DWELL is a fictional specialty coffee brand I built from scratch in one weekend, using Envato as my entire toolkit: logo, packaging, signage, sound, and a promo reel. My "Human by Design" moment: I started in Envato's AI video generator asking for a cozy café, and it gave me something technically fine but completely soulless, a generic bar with no point of view. So I rejected it and made the call to build the reel from real Envato stock footage instead. The same judgment shaped everything: I pushed the logo past a generic coffee-cup icon into an arch with a coffee branch that actually means something, and matched every logo colour to its surface for contrast. Tools used, all Envato: AI Video Generator, Image Generator, Mockup tool, Envato Music, Sound Generator, and stock footage, finished in Canva and CapCut. AI got me 80% of the way there, fast. The last 20% knowing what to reject, when to change course, and what actually had soul, was human. That's DWELL.
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Cover image for Experience Immersive 3D Interiors: Explore Interactive Design
Just wrapped a website for a 3D interior designer and I'm kind of obsessed with how it came out. The fun challenge: he didn't want static images. He wanted his 360° renders to actually move, so you walk through the space instead of looking at a photo of it. Pulled it off in WordPress with a dedicated interactive render page, and honestly it's the part I'm most proud of. Everything else? Deliberately simple. Every project, every render, clean and straight to the point. No clutter, no gimmicks. When the work is this good, the site's only job is to get out of the way and let it breathe. Still a hundred things I'd love to push further (the 360 page could honestly be the whole homepage), but shipping beats perfect. Curious how other builders here handle heavy visual sites, do you lean minimal and let the work carry it, or design more around it? Live Website: https://archinvisuals.com/ #webdesign #wordpress #webdevelopment #portfoliodesign #uiux #3drendering #interiordesign
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Cover image for Transforming Real Estate: Waves Launches AI-Enhanced Platform
Waves, where a boutique brokerage finally looks the part Live: https://waves29.base44.app/ (https://waves29.base44.app/)🎥 Walkthrough: https://www.loom.com/share/eeb0451ee79c49e78b3d472c90e2ebdb (https://www.loom.com/share/eeb0451ee79c49e78b3d472c90e2ebdb)LinkedIn Post: https://www.linkedin.com/posts/pooja-jiyani_giveitaglow-aichallenge-dubairealestate-ugcPost-7481315753653092353-Nggp/?utm_source=share&utm_medium=member_desktop&rcm=ACoAACzAbLYB5itw9Nzo1dK_1QfGeAM478YVj9E Waves is a boutique Dubai brokerage that has spent years earning the trust of high-net-worth clients, backed by a family office with over two decades in the market. But there was a quiet contradiction at the heart of the brand: everything about how they worked was premium, and nothing about their website was. It looked like every other portal. Enquiries came in through WhatsApp and were answered by hand. The leads that arrived after hours often didn't survive the night. So I rebuilt the entire experience on Base44, not as a redesign, but as the brand Waves always described itself as. A calm, editorial, high-net-worth experience: a curated collection of real developer listings, off-plan projects, developer partners, Dubai community guides, and a full investor toolkit, mortgage calculator, Golden Visa eligibility checker, per-property returns, and a downloadable 2026 investment guide. At the heart of it is The Waves Advisor, a private AI property concierge, not a scripted chatbot. It greets each visitor, listens, and qualifies them the way a real advisor would: intent, budget, area, timeline. Then it curates and recommends actual listings and offers to arrange a private viewing. Every conversation becomes a qualified lead, captured instantly and routed to the team, so no enquiry is ever lost to the clock again. A one-tap WhatsApp line sits alongside it for clients who prefer to reach the team directly. And this isn't a concept. I shared it with the Waves team and leadership, and they want to bring it into the brand. Built with @Base44 #GiveItAGlow
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Cover image for I couldn't stop thinking about
I couldn't stop thinking about a bakery that doesn't exist yet. So I built its whole brand instead. Meet Loaf & Laddu, East Meets Oven. A little French bakery, a little Indian sweet shop, one identity that holds both without either feeling like an afterthought. This one's a personal project. No client, no brief, just me chasing an idea and taking it as far as I'd take real paid work. Custom wordmark, a bread-and-laddu emblem, and packaging I genuinely want to hold.
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