I couldn't stop thinking about by Pooja JiyaniI couldn't stop thinking about by Pooja Jiyani

I couldn't stop thinking about

Pooja Jiyani

Pooja Jiyani

I couldn't stop thinking about a bakery that doesn't exist yet.
So I built its whole brand instead. Meet Loaf & Laddu, East Meets Oven. A little French bakery, a little Indian sweet shop, one identity that holds both without either feeling like an afterthought.
This one's a personal project. No client, no brief, just me chasing an idea and taking it as far as I'd take real paid work. Custom wordmark, a bread-and-laddu emblem, and packaging I genuinely want to hold.
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Posted Jul 2, 2026

I couldn't stop thinking about a bakery that doesn't exist yet. So I built its whole brand instead. Meet Loaf & Laddu, East Meets Oven. A little French baker...