Discover the Creative Process: From Sketch to Visual Identity Design

Discover the Creative Process: From Sketch to Visual Identity DesignDiscover the Creative Process: From Sketch to Visual Identity Design

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Elax Studio

• Feb 24

Every strong brand starts with a raw idea. Here is a glimpse into my visual identity design process: from sketch to the final version. Simplicity is often the hardest stage to reach. What is your go-to-tool for early sketches?

branding graphicsdesigner Adobe Illustrator

Alexis Presa

max

• Mar 16

Showing some of the brand work I did for Bright Trip

Full case study coming soon!!

branding identitydesign brand

Beatrice Lazzari

pro

• Mar 16

So cool!

Said Brjanov

pro

• Mar 16

Working on a museum brand identity concept for a tender project in Mallorca. Currently in the moodboarding and concept exploration stage.

The idea is to create a brand that reflects cultural discovery and the energy of Spain, combining themes like exploration, navigation, and the Mediterranean atmosphere.

Exploring directions around: • cultural compass symbolism • radial sun structures • geometric letterforms (A as a core mark)

Would love to hear thoughts from fellow designers — Which direction feels strongest for a contemporary cultural institution?

workinprogress branding