Ye le Jani iska copy-ready:
Love this Dalibor! Motif One logo is super clean and futuristic — perfect for a next-gen tech company. The abstract connected form in that teal color feels both modern and timeless. Really strong mark!
The radial balance and curve transitions here are super satisfying! It gives strong network/connectivity vibes without feeling too generic. Did you build this off a circular grid in Illustrator, or was it freeform exploration first?
The way those oval cut-outs open up around the center makes it read like a node in a network, which suits a tech brand. Did you build the lobes on a strict radial grid, or tune each one by eye so the counter-spaces feel even?
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
Spektra's founder had a practical question during the identity work: if the team needed green one day, would there be a green that belonged?
So I defined every color in the system, including green, with shades and pairings for each. When that day comes, the green is already there.