One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.
The brushed metal ATTENTION on black with the small line under it sets the pause nicely. That grey sub line is quite dim and small, brighter would read better on a phone. Do you build the kinetic type from scratch each time?